Data Tracking, and Data Visualization

We delivered a full analytics setup with GTM and GA4 covering registration, login, forgot password, deposit, and withdrawal funnels. Scalable tracking foundation for long-term product growth. We build a few unified dashboards in Looker Studio where visualized data from Google Analytics 4 for multiple brands.

Product Monetization Report & Presentation

We conducted an analytics research and made analytics report that enabled to understand how different product features impact monetization, have been identified features for monthly subscriptions, yearly subscriptions, coins offers. Clarified for the team on what features product and marketing should focus attention to grow the app.

API Solution

Top Property outsourced to us the data engineering process of automating cross-platform marketing reporting by integrating Google Analytics, Facebook Ads, and Matomo into a single API. This enabled TopProperty clients access accurate visual reports on their campaigns, reducing reporting time and improving decision-making efficiency.

AI Model

Based on historical data (2 years period) was build models ensemble for evaluation markeitng deals for buyers who buy traffic from Kick, Twitch, Telegram, Youtube, Instagram, Facebook, TikTok, X.

GTM & GA4 & Voluum Tracker Setup & Datawarehouse

We provided an end-to-end tracking 
and data infrastructure solution that enabled the client 
to manage and analyze user data across 100+ domains.

Marketing Analytics and Tracking for platinumledtherapylights.com

We partnered with iwdm.com to optimize marketing efforts, leading in a reduction of CAC per customer. We maintaned omnichannel marketing tracking system installed by customerlabs.com in multiple systems, such as GTM, GA4, Shopify, Clickfunnel, Fivetran.

GTM & GA4 & Looker Turnkey Solution

Implemented and optimized events tracking for both web and mobile applications. Provided data visualization services, calculated key performance indicators by using events data through Google Analytics 4 and Looker Studio.

Integration of Conviva Platform for itv.x

Data processing, data testing, data monitoring, data pipeline setup, cross-team communication and related service activities for 576 hours under “Advanced Product and Marketing Analytics” plan (under Services Agreement dated 3 February 2022). Integrated Conviva’s monitoring and alerting system into ITV’s streaming platform, enhancing error transparency and streamlining operational workflows for improved viewer experience.

Data warehouse (DWH & CPD) and Tracking and Data Visualization

Company Uweed has two similar web-products for different economic zones. We created scalable data tracking, data visualization, and engineered codes to collect data daily. All infrastructure were on Google Cloud. E-commece shops were on Woocommerce. Data were processed from following sources: Woocommerce, Klaviyo, Xentral, Stamped, Trusted Shops, Intercom, Search Console, Google Analytics 4. KPIs set for roadmap were to increase conversion metrics, repeat purchases and retention rate (loyalty).