Summary of Services
- Pixel Tracking
- Cross-domain tracking
- GTM implementation and server-side GTM
- Universal logic for GTM containers
- Python scripting for event tracking in Voluum
- Extensive use of Google Cloud Platform
- Enhanced event tracking on Facebook
- Multiple campaigns management
- Cohort visualization in Looker Studio
Background
GRP.co, an Asia-based multibrand iGaming company (10+ brands, 110+ domains), approached us to solve their challenges related to cross-domain event tracking, user data management and ways to reduce CAC. Their primary traffic sources are Facebook Ads, Propeller Ads, Rich Ads. Due to reliance on white-label products, they had limited control over tracking setups on websites they used and, as a result, faced high CAC and slow ad optimization processes.
Challenges
GRP.co faced several challenges:
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1
Fragmented Campaign Tracking
No unified system to collect and analyze user data across domains. Difficulties in setting up and managing Google Tag Manager and Voluum. Lack of integration between user data and ad campaigns data for precise targeting.
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2
Limited Data Insights
Standard GTM setups on white-label platforms restricted full scope data collection and analysis, that led to limiting campaign optimization.
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3
Security Concerns
Ensuring security for all their data and access points.
Our Solution
- Data Collection and Tracking:
- Reviewed and optimized Google Tag Manager (GTM), Google Analytics 4 (GA4) and Google BigQuery setups.
- Implemented comprehensive tracking for both organic and paid traffic. Set up Pixel Tracking (Facebook, Voluum, Rich Ads) and aligned Pixels with specific events, tested triggers and data accuracy.
- Data Enrichment:
- Collected and enriched user event data with additional parameters required by advertising platforms.
- Sent enriched events to Voluum via GTM and directly from our servers.
- Database Setup:
- Established a database on Google Cloud Platform using BigQuery.
- Organized user data in several datasets with well-named tables.
- Integrated BigQuery with Redshift to send first deposit data.
- Dashboards and Visualization:
- Created comprehensive dashboards for cohort analysis and event stream monitoring.
- Automated data feeds to Facebook, ensuring immediate optimization of new ads.
- Automation and Optimization:
- Leveraged AI for campaign optimization in Voluum.
- Used Cloud Run for automating data enrichment logic.
- Managed all access securely through Google Cloud, ensuring top-notch cybersecurity.
Results
Our solutions led to significant improvements for GRP.co:
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1
Reduced CAC by 25%
Automated data feeds and AI-driven optimizations significantly lowered CAC.
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2
Enhanced Tracking and Data Management
Comprehensive tracking and enriched data allowed better campaign management.
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3
Improved Security
Access through Google Cloud ensured safety of all user information.
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Conclusion
By partnering with Dot Analytics Agency, GRP.co overcame their challenges, optimized marketing efforts and achieved x3 faster ad campaigns optimization, boosting ROMI.
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– 0 % CAC
Reduction in
Customer Acquisition Costs
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+ 0 %
Improvement in
Campaign Efficiency
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0 %
Enhanced
Data Security
Used Technology
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