Case studies at igaming sector
Clients earn profit by optimizing the data analytics, data engineering, data visualization, and AI capabilities of online casinos, and betting platforms.
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iGaming
GRP
GTM & GA4 & Voluum Tracker Setup & Datawarehouse
We provided an end-to-end tracking and data infrastructure solution that enabled the client to manage and analyze user data across 100+ domains.
Facebook customer acquisition costs
– 0 %Technologies
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Voluum
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Looker Studio
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Google Analytics 4
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Google Tag Manager
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Python
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dbt
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Cloud Run
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Vertex AI
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Betting
GAST
AI Model
Based on historical data (2 years period) were build models to forecast profit of marketing deals for buyers who buy traffic from Kick, Twitch, Telegram, Youtube, Instagram, Facebook, TikTok, X.
Traffic profit accuracy
+ 0 %Technologies
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Docker
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GIT
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SSH
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Colab Enterprise
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Google Sheets
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PostgreSQL
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Python
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iGaming
Mariobet
Data Tracking, and Data Visualization
We delivered a full analytics setup with GTM and GA4 covering registration, login, forgot password, deposit, and withdrawal funnels. Scalable tracking foundation for long-term product growth. We build a few unified dashboards in Looker Studio where visualized data from Google Analytics 4 for multiple brands.
Roadmap execution
+ 0 %Technologies
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Google Tag Manager
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Google Analytics 4
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Google Cloud
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Google Looker Studio
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iGaming
GRP
GTM & GA4 & Voluum Tracker Setup & Datawarehouse
We provided an end-to-end tracking and data infrastructure solution that enabled the client to manage and analyze user data across 100+ domains.
Facebook customer acquisition costs
Technologies
-
Voluum
-
Looker Studio
-
Google Analytics 4
-
Google Tag Manager
-
Python
-
dbt
-
Cloud Run
-
Vertex AI
Betting
GAST
AI Model
Based on historical data (2 years period) were build models to forecast profit of marketing deals for buyers who buy traffic from Kick, Twitch, Telegram, Youtube, Instagram, Facebook, TikTok, X.
Traffic profit accuracy
Technologies
-
Docker
-
GIT
-
SSH
-
Colab Enterprise
-
Google Sheets
-
PostgreSQL
-
Python
iGaming
Mariobet
Data Tracking, and Data Visualization
We delivered a full analytics setup with GTM and GA4 covering registration, login, forgot password, deposit, and withdrawal funnels. Scalable tracking foundation for long-term product growth. We build a few unified dashboards in Looker Studio where visualized data from Google Analytics 4 for multiple brands.
Roadmap execution
Technologies
-
Google Tag Manager
-
Google Analytics 4
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Google Cloud
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Google Looker Studio
What we do
Services for online casinos, and betting platforms.
Services and solutions
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Data analytics
✔ We will extract facts from data.
✔ We will understand data.
✔ We will uncover patterns from data, for example betting pattern.
✔ We will suggest improvements in real-time.
✔ We will analyze players behavior data.
✔ We will analyze data from different platforms.
✔ We will suggest optimization of product features, and funnels.
✔ We will make players segmentation.
✔ We will define audiences and segments.
✔We will identify data insights, for example extended session lengths or increased revenue.
✔We will identify profitable player segments.
✔ We will analyse e-sports data.
✔ You will get higher in-game purchases.
✔ You will fine-tune casino offerings.
✔ You will receive higher players retention.
✔ You will reduce risk of players churning. -
AI and ML
✔ You will solve complex and repetitive business problems.
✔ We will build AI models.
✔ AI models will deliver accurate predictions.
✔ AI models will drive real-time personalization by clustering and segmentation.
✔ AI models will deliver recommendations built on user data.
✔ AI models will analyze history of players behavior and predict future behavior and preferences.
✔ AI models will calculate risk.
✔ Players will get game and content recommendations.
✔ You will get dynamic predictions, and recommendations. -
Data visualization
✔ You will shorten the path from data to action.
✔ You will see a global view as a business leader.
✔ We will understand your players behavior.
✔ We simplify communication and decision-making.
✔ We visualize data into a story that guides action.
✔ We visualize trends in data.
✔ We visualize patterns in data. -
Data engineering
✔ You will receive accurate data in real-time anywhere, anytime.
✔ We will manage data from multiple marketing sources.
✔ We will connect and unify data across platforms.
✔ We will manage diverse and high-volume data.
✔ We will engineer data warehouses and data flows that are modern and clean. -
Data strategy
✔ We will define and unlock the full value of data assets.
✔ You will protect and secure your data assets.
Process and timeline
Because services are different the timeline is average. We meet roadmap timeline with the accuracy of 80% always. Please feel free to ask what we will deliver during the roadmap execution in your case.
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1
1-2 days
plan roadmap
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2
1 week
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3
1 week
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4
2 weeks
Business value
Values and results for clients with significant paid ad traffic.
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Industry knowledge
✔ Our team has experience at iGaming sector.
✔ Betting and online casinos have unique data tracking challenges. Common the situation when we work with data from multiple domains, data from multiple products. -
Personal solution
✔ We listen to you.
✔ Our roadmap will be relevant and aligned with your project.
✔ We meet your specific needs. -
AI model
✔ These business assets are under non disclosure agreement (NDA). We will provide information per your request.
✔ We engineer risk, prediction (a.k.a forecasting), recommendation, statistical, clusterization (a.k.a segmentation), spam-filtration AI models. We don’t engineer natural language processing or image generation AI models -
Database
✔ Datawarehouse (DWH).
✔ Customer data platform (CDP). -
API
✔ API for multichannel marketing data.
✔ API for product data.
✔ API on Google Cloud or Amazon Web Services or other option. -
Time
✔ Time to change your approach in working with data.
✔ Time to receive immediate results from working with data.
✔ Time to give us access to data.
Some of frequently asked questions
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How can analytics improve iGaming business?
Analytics, especially gaming data analytics and casino analytics, dive deep into player behaviors and preferences, enabling strategies like user experience optimization and loyalty program analytics. This leads to improved player retention, higher engagement, and increased revenue through targeted offerings.
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What role does AI play in gaming analytics?
AI elevates gaming analytics by employing predictive analytics in gaming, which forecasts future player actions and preferences. This allows for more personalized gaming experiences, smarter revenue optimization techniques, and enhanced loyalty programs, directly impacting profitability and player satisfaction.
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How do we approach data analytics in the gaming industry?
Our approach combines original data analytics with AI to uncover actionable insights. We focus on areas such as revenue optimization techniques, user experience optimization, and loyalty program analytics to drive growth and enhance player loyalty.
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How long does it take to see results from analytics consulting?
While timelines can vary, clients typically start to see tangible improvements within a few weeks of implementing our analytics strategies, thanks to our focused approach on actionable insights and optimizations.